Coco Chanel – anglicky

Gabrielle “Coco” Chanel

Coco Chanel created her company in 1910 and she was a designer to her death. Her first productions were hats for very rich women and after she produced clothes, jewels and perfumes. She was making dress for Audrey Hepburn or Jacqueline Kennedy. Her company became very famous but during World War II she had to close store. Brothers Wertheimer became owners in 1953 and Coco Chanel worked like a director and head designer for Chanel to her death (1971).

Coco Chanel style

Coco Chanel has brought new element of 20s style to the fashion and her “fashion news” are still in the high style. She very loved men´s clothes and elegance. Coco Chanel connected these two aspects together. Her invention was a little black dress. She promoted using trousers in woman fashion or she had a short length of her hair.

Karl Lagerfeld

He is a very famous designer, who works for Chloé or Fendi. He´s become head leader of Chanel and head designer in 1982. His collections are the best selling around the world. He cooperates with H&M.

Company and boutiques

The 1^st boutique was founded in Paris by Coco Chanel. There are 200 Chanel boutiques around the world and Chanel is the most favourite fashionable company and the best selling. Chanel company employs around 1270 employees and their annual revenues can be $145,000. Sales of Chanel are $450 million every year and company produces about 2500 products every year.

Campaign of Chanel

Chanel produces new perfume every 10 years and Chanel chooses one model (an actress, a singer), which is called “spokesmodel” for presentation of new perfume. Models were Marylin Monroe, Audrey Tautou (she has played Coco Chanel in the movie Coco before Chanel) , Vanessa Paradis or Nicole Kidman. Keira Knightley is a spokesmodel for the last perfume Coco Mademoiselle.

Products

Collections of Chanel are very famous around the world and Chanel company keeps style, which Coco Chanel was introducing from 1910.

Perfumes– Chanel produces a new one every 10 year. The most famous is Chanel No. 5. This perfume is one from the best ten perfumes of history and it´s absolutely the world´s most legendary perfume. It was introduced in 1922.

Handbags– All handbags have a typically aspects (luxury material, logo- double C and usually gold chain). Although K. Lagerfeld presented a new type of handbag, he created handbag, which was clear and everybody can see content of your Chanel bag.

Accessories-Chanel produces very luxury jewels. A typically features are pearls and black and white combination. In 2010, K. Lagerfeld presented his collection of Pre- Byzantine art jewels.

Headdress– The first products of Coco Chanel were hats but hats aren´t so popular now. Chanel produces head accessories and special hair dress instead of hats.

Cosmetics– Style of Chanel´s cosmetics is usually very dark or very pure and light. Their collection of cosmetics presents lipstick, make-up, mascara, eye liner, eye shadow or nail polish, which connect with clothes of collection.

Shoes– Chanel company creates a lot of types of shoe (boots, high heels or booties). These shoes are very elegant, but their priCe is enormous. K. Lagerfeld presented high heels like a gun in collection for summer 2010.

Fashion show

Every fashion show is very well-know event. A lot of famous people come to the place of fashion show and Lagerfeld´s dress parade is one from the most important fashion shows. Famous singers sing in these fashion shows and you can see beautiful models on the catwalk. K. Lagerfeld carefully searches models for his collection because models have to have chic and elegance.

Actually, Chanel is one from the most important fashion company, which have influence to the world fashion. Chanel company produces clothes, accessories and shoes, which look like products, which Coco Chanel designed during her life and this Chanel´s style is very elegant and fashionable for years. “Revolution of Coco Chanel” in 20s was the best moment of fashionable history, because Coco Chanel has brought new things to the fashion and these aspects are normal parts of our fashion now.