MASS MEDIA – TV, RADIO, NEWSPAPERS, INTERNET. COMMUNICATION
- Mass media include magazines, newspapers, radio, television and internet
MAGAZINES AND NEWSPAPERS:
- Magazines and newspapers are types of readable materials
- We can learn news about political situations, and cultural events, details about new discoveries or results of sport matches
- There are some differences between serious and tabloid periodicals
- In serious newspapers we can read articles based on the truth or research
- Tabloids articles are more attractive for reading, but you can’t rely on the information
RADIO:
- Those who don’t like reading can obtain information from the radio
- Except for regular news we can listen to music or other programmes on various topics
- Radio is quite accessible so you can listen to it nearly everywhere – at home, in the car, in your mobile and so on
TELEVISION:
- A more comfortable form of media is television
- Many people prefer watching TV to listening to the radio
- It’s easier to imagine what they are talking about because you can see it
- We can watch the news, weather forecast, sport matches, political discussions – like on the radio, but there are also some serials, talk shows and so on
- Advertising is the main source of income for TV
- Everybody who has a TV is obliged to pay some charge for it
INTERNET:
- A special form of mass media is the internet
- The internet has been developed quite recently – less than 20 years ago
- It is a great source of information about everything – you can search people, companies, products and so on
- You can contact your friends from the other side of the Earth thanks to electronic mail or ICQ
- Internet is a good helper if you need to find some information and if you want to buy something you can search for it on the internet
- It is also easy to plan your holiday online – you can find the destination, you can look for accommodation – if it is some exotic country you can learn about it
- Internet is becoming necessary for everyday life – you search timetables for public transport, TV programme, maps or weather forecast
- But you must be careful when using the internet