MARKTETING

Marketing is the management process responsible for identifying and satisfying customer requirements profitably.

It finds out which goods and services people really want, it is providing, pricing goods and services. Then it involves promotion and advertising to sell them and finally distribute goods and services to the final consumers.

Before manufacturers produce a new product and put it on the market, they usually use market research. It involves collecting and analysing information about products or market. It finds out what kind of goods consumers want, how much they can spend and how to persuade them to buy it.

Market segment is a large group of people with same taste and same needs.

Marketing mix is 4 P´s – product, price, promotion and place. In product is important design like size, colour, shape, label. Price must be attractive to customers and must cover the cost of production. Promotion includes advertising, selling and public relations. And it´s important to decide where we want to sold our goods or services.

Nowadays there are many companies with many good products and if we want to sell our new goods and make our brand name in public eye we have to tell the potential costumers about the goods and use 5 key of advertising like TV, national press, radio, magazines, billboards and posters.