Návrhy na zlepšení společnosti Big Jacks Pizza – prezentace anglicky

Case study – Big Jack´s Pizza

Good morning everyone! As you know I am here today to present you my recommendations for your company. I have studied all the information that you have provided to me, to be informed as much as I can, and I made some conclusions which will help you decide about some big changes and improvements.

To start, let´s  make a list of your company´s strengths and weaknesses. On one hand, your company´s strength is definitely take-out and home delivery, because this is where more than a half of income comes from, but on the other hand, customers are not very satisfied with the taste and the packaging of your pizza.  I see that the restaurant sales are not very good, they are about 1/3 of all Big Jack´s Pizza revenues. Despite the fact they are holding up, this point is certainly the weakness, because dinning-in can be much more profitable than take-out and home delivery, so you should attract more customers to dine-in. We will get back to the further details later.

Now, let´s have a look at major changes on packaging and their estimated impact on costs. As we know, the biggest part of income (to be exact  68%) comes from take-out and delivery, that is why we really need to focus on packaging.  I would strongly recommend to change following things:

• change the logo (+2%)
• three-color printing (+1%)
• non-standard box shape (+2%)

Total increase of costs =  5%

Please take a look at my vizualization of new logo and the new box.

The box should look totally different than your old one, you want it to be unique. Everyone should recognize your box from others. I suggest that the box should have round shape, with the pizza picture and the new logo printed on it. This shape will also prevent slices to slide around the box, so it is not only good looking, but practical as well.

As I already mentioned before, you should focus on dining-in. I have a few ideas how to attract customers:

• You really need to update the range of pizzas. I suggest some interresting names such as: Tropical Island, Pizza Italia, Cheese heaven, Meat-eater´s dream, Tomato paradise… Customers often complained, that pizzas all taste the same, that is why you should be thinking of changing the chef, or at least creating a new receipes, because you want to differentiate the taste of your pizzas from the other pizza selling companies. Also, you should update the whole range of pizzas more often.

• You should be making every week´s special offers. Try one kind of pizza for discounted price every week, or pizza with a drink for special price. Very good are a membership programms, because you want to reward your stable customers and attract new ones as well! Membership benefits can be for example : after buying 5 pizzas, 1 pizza for free, quantity discounts, more special offers for members, free drink with pizza when dining-in…

To sum everything up, the point of great importance is to change and improve the packaging, because income from take-out and home-delivery is nowadays the most important for your company. Another major point is to improve the taste and range of pizzas, you should really focus on this, because you want your customers to come back mainly because of the taste. Finally, attracting customers to dine-in for higher incomes from drinks. and incerase the share of dine-in revenues against take-out and delivery.

Thank you for listening, I hope this presentation was really helpful for you, mainly to make difficult decisions. Hopefully you will implement some of my ideas with future success. Now, if you have any questions or ideas, we have time to discuss them.