Cadbury, Nestle, Kit Kat – porovnání webových prezentací firem anglicky
Cadbury, Nestle and Kit Kat – Website comparison
E- Commerce is very important part of modern companies and therefore the company who want to be successful should take extra care of their websites. B2B marketing is how businesses promote their products and services to other businesses using tactics other than direct sales. The purpose is to support the marketer’s sales effort and improve company profitability.
My SWOT analysis is based on three products Kit Kat, Nestle and Cadbury chocolate. Kit Kat is a product of Nestle Company and therefore I am going to compare just the websites of Cadbury and Nestle. As I said above the e-commerce is nowadays very important because the society is still more and more depend on the internet, and therefore it is very important for companies to have well organized websites.
First, I want to start with the comparing of design. Design is very important for each company, many visitors decide after entering to the website if they will continue in checking or if they move to another website. There is many reasons why is in my point of view the Cadbury winner in this point. When the visitor opens their website they can see the place full nice colors and first impression is positive. The bars look like piece of chocolate and you can really see that this is a Chocolate company. On the other hand the design of Nestle Company looks much worst in comparing with Cadbury. During the preparing my SWOT analysis I opened Nestle website and I was not sure if opened the right website of the chocolate Company. The home page is full of no arranged information it is a mix of information which are not related to products or chocolate industry.
Contact with customers is very important. If the company wants to see progress, the contact with customers should be priority for them. The tool bar where customer can add some comments or questions should be placed on the home page and should be easy to find. On Cadbury website you can find this tool bar immediately after opening the home page, but on Nestle website it is hard to find what you need, it is much harder to find important information.
Both companies have well organized link where they informed their customers about products. Nestlé is a company which is providing more products from different industries, the customer can find information about all these products: Bottled Water,Baby Foods, Dairy Products, Breakfast Cereals, Ice Cream, Nutrition, Beverages, Chocolate & Confectionery, Prepared Foods. Nestlé Professional and Petcare. Cadbury is specialazed only on chcocolate and therfore there are giving just the infirmation about their chocolate products. Again, I prefere the structure of Cadbure pruduct link. They show picture of each product and after clicing on the choosen pruduct the customer can find all relevant information about the product. Nestle as a big company producing many kinds of products, however they do not give the details describing each product, this is another point down for such a big company.
As my suggestion I find out the Cadbury webside is better. It totally describes the chocolate feeling. Chocolate is like a fantasy, like a heaven and Cadbury perfectly describes the moment, during the reading you feel relax and comfortable. I had the feeling that I was checking sime business website on Nestle website, I did not understand why food company shows the currency exchange on their homepage, for consumers is chocolate not a business but something speciall and Cadrbury found the right way how to satisfy the visitors of their website. Both companies have well organized Information Stage, Cabury and Nestle appeal their customers to write their opinions and and questions. Both companies have also very good Interaction Stage. The visitor can easily find the very imporatnat search bar. Integration Stage is developed in none of the company.